Video of Wallace getting enlightened on 'enter' because he didn't have a cheesier idea of what to do here.

Wallace Sidhrée

Senior Frontend/Fullstack Engineer

...but first a Yoga Monk for about 10 years

Yep, no kidding! The video... I couldn't stop myself from doing it! 😅

Education & Programming

Although I only have "High School" as my formal completed education, this doesn’t fully reflect my educational background.

I am a drop-out Philosophy student who chose a different path. At 19, I decided to become a Yoga monk, leaving Brazil two years later to pursue this calling (in 1996). After graduating as a monk 1.5 years later, I served as a missionary in Europe — first in Portugal and Spain, then Romania for 4.5 years, and finally Norway. That’s how I ended up here.

During my time as a missionary in Romania I was in-charge of an orphanage, a social relief project we ran at a village next to Bucharest (Domineşti). After getting a laptop donated, I started learning how to code while the kids were asleep, at night.

In 2003 I left monastic life, married my wonderful wife (we’re still together), and began my professional journey as a web developer. I am mostly self-taught in software development, although I have taken a few courses along the way.

Despite not having a relevant computer science degree, I have consistently delivered complex applications and helped clients and companies succeed in the browser throughout my 23 year career as a web developer.

Priorities & Motivations

My career and my success in it has been shaped by what I do on a daily basis. Of course there has always been a sense of direction, curiosity and drive towards certain aspects over others, but I've always managed to align my goals with the opportunities presented to me. Whenever I felt that opportunities started to diverge too far from my goals or skill set, I've moved on, but it hasn't happened often.

I aspire to be an all-round programmer that develops for the browser. I am passionate about both frontend and backend: the frontend as the interactive interface between the user and what's being presented (be it a product or an idea) and the backend as the interface between the frontend and the data repository. I'm not particularly attracted to "backend-backend", the one that doesn't interface with the frontend.

Complexity is one of the aspects of programming that really interests me. When faced with a question like "what would it take for us to achieve this or that?" I am truly in my elements. I like to find the motivation behind the question, the need that it is trying to express... Once we've cleared what that is about, we are then free to unpack the problem and understand the implications around it. What are the pros and cons? Are there caveats? Do the negative implications surpass the positive ones? How long would it take for us to find out if we are in the right path? Are there different ways to find that out? Could we simplify the outcome? Is it possible to add value incrementally? Should we run an experiment to test our assumptions?

I am often recognized for my ability to break down complex problems into clear, understandable terms for my peers — whether through discussion, coding, or collaborative brainstorming. This enables them to take well-informed decisions, fully aware of the available options and their technical implications.

This is one of the most important contributions I've made in my later roles.

I am a hands-on senior programmer who takes on the most complex coding challenges and delivers clear, effective solutions, tailored to fix the problem at hand. My primary goal is to add value – whether through improved code, new features and actionable insights.

I'm a programmer but my main motivation is to provide a good experience to the end users, so that they may find what they're looking for and take informed decisions with as little friction as possible; hopefully converting into owners of products or simply happy users that got what they came for.

Working experience

reMarkable AS

2023 – 2026

Senior Frontend/Fullstack Engineer

Being hired by reMarkable is so hard that it, by itself, is a statement of just how good you are at what you do. When I landed the contract my imposter syndrome hit really hard! 😅

But I quickly found out that everyone there was very accessible and straight-forward, in spite of being incredibly talented.

I hit the ground running and was immediately involved in a challenging migration project, which proved to be the cornerstone of all the upcoming backend work done in the following years.

During my time there, we went from:

  • Deploying a big bundle of static pages (SSG) to building them dynamically. This improved our build times dramatically, also giving users fresh content within seconds of us updating content on the CMS.
  • Relying on developers for updating layout to enabling content editors to create entirely new pages with complex layout that not only adheres to reMarkable's Visual Identity but also aligns with accessibility requirements; all from within our CMS.
  • Hard-coded variables to dynamically set values, set conditionally.
  • Rigid content architecture to one that allowed for customizable segmentation, allowing us improve user experience and, respectively, conversion.

Our biggest achievement, in my opinion, wasn't any specific effort or project by itself, but the learnings we all acquired along the way. Many of the most important initiatives we took upon us weren't meticulously planned nor foreseen, but manifested by our relentless drive for exploration, discovery and pushing the boundaries of what we believed was possible.

2023 – 2026

Netlife AS

2018 – 2023

Senior Frontend Engineer

Netlife revolutionized how Service Design was perceived in the Norwegian market by making a point: it is perhaps the most important thing your company should be caring about! And their point hit home... now every design agency follows that recipe.

Design, content, technology and insight: the secret sauce! Netlife was such a good fit for me because they've always cared more about their client's users than their own clients and – surprise, surprise – that's exactly what their clients need (and what every consultancy company must do).

With that value as our leading star, we helped companies build truly awesome brand identities and the technological implementations that would solidify their success.

During my 5 year stay I was fortunate to work as the Lead Frontend Developer in several projects, most of them from early concepts to production deployments that matured over many years. All of it done alongside a bunch of very talented people.

2018 – 2023

Itera AS

2017 - 2018

Senior Consultant

Itera was my first step into "big consultancy". They are known for landing big contracts with clients from all sectors.

There I had the opportunity to write an advanced frontend application from scratch, using React & Redux. The app communicated with a headless API, using unusual (but great) strategies to minimize API calls and data loss. It was a challenging project and I learned a lot about state and data integrity.

I also had the chance to travel to Ukraine and meet our team there.

My stay was short as I got an offer I couldn't refuse from Netlife, but It was an awesome place to work with very talented colleagues.

2017 - 2018

ABC Startsiden AS

2011 - 2017

Frontend Developer

ABC Startsiden could easily be called the first successful Norwegian internet phenomenon. The sheer traffic and its potential unlocked the ideal conditions for a very efficient talent incubator. Many of the most gifted professionals I've met are former colleagues from here.

I count myself lucky to have been part of that team, for it was there I learned what truly mattered (user experience), how to squeeze value out of thin air, and how important it is to iterate through experiments instead of getting carried away by personal biases.

I had a couple of roles in my 6 year journey here, but it was the Lead Frontend developer for the frontpage team that brought the best out of me. Loading times, personalisation and delivery optimisation were the pillars on which everything else laid upon, and the foundation was rock solid.

Version control, UX, performance, "from-idea-to-production" mindset, end-to-end testing and continuous integration were the greatest legacies I carried on with me, going forward.

2011 - 2017

Prioritet Norge

2010 - 2011

Web Designer & Developer

Here I was involved in the designing, development and maintenance of their most prestigious projects, working closely with clients to achieve their goals. Even though my role was mostly UX and front-end, I did a good share of CMS integration as all projects required that. We made a few online stores, and I was closely involved in implementing and customising two Magento stores. I also did a lot of code-reviewing, from both colleagues and developers we outsourced to, abroad (Bangladesh, India and Vietnam).

Prioritet Norge AS was a key player in the Norwegian market for Web Development with focus on SEO. It offered customised solutions, everything from simple websites to complex online stores, tailored to the client's needs. It was one of the first in the Norwegian market to offer customised Facebook profiles, a trend only later explored by other companies.

2010 - 2011

Dreamyguy.com

2007 - 2011

Web Designer, Flash Designer & Graphic Designer

This replaced InnerFlash.net and became my primary platform for operating as a freelancer. I did most of my worth-mentioning freelancing projects through this company, a few sites that were quite complex to develop. Even though I've had personal projects before, the ones I started under Dreamyguy set the tone to what was to come going forward: standard-compliant web design combined with user-friendly graphic design/user interfaces.

My personal favorite project under this company was a game website for Funcom, a Norwegian game company known worldwide. The game was called "Pets vs. Monsters".

2007 - 2011

Illusion AS

2006 - 2009

Web Designer & Flash Designer

I was involved in designing, developing and maintaining of all their online projects: several online stores, blogs and communities.

I was originally hired as a Flash Designer, but in time became their sole in-house developer. I created thousands of online ads that were featured in many prominent Norwegian websites; prototyped and implemented interface mockups across their various online stores; requested features from, collaborated with and reviewed the work done by Russian developers.

In 2009 we delivered what was - at the time - perhaps one of the most advanced online clothing stores in Norway (now gone, unfortunately). One could filter all products by color, size and brand. They were a major player in Norwegian online fashion niche, changing how that game was played.

2006 - 2009

Cateno AS

2005 - 2005

Freelance Web Designer

I did quite a few projects there as a freelancer, completing most. The interesting part is that jobs only got completed (and me paid) if the customer liked the end result.

Considering the arrangement, I did pretty well. 😊

It was a good experience that allowed me to get familiar with what was expected from a consultant in the Norwegian market, at the time. I had a lot of freedom and delivered both HTML and Flash sites.

2005 - 2005

InnerFlash.net

2003 - 2007

Web Designer, Flash Designer & Graphic Designer

This marked the beginning of my professional career as a freelancing web designer and developer.

Flash was still big at that time and it was a lot of fun – there were no markup constraints and one could design more freely. If you wanted a cool website between 2000 and 2010, you went with Flash. I had a lot of fun creating truly unique websites for clients, using my own personal website to showcase what was possible.

2003 - 2007